A sentimental favorite, this lure just flat-out catches fish and is ideal for the tributary streams white bass run into in the spring to spawn. Selecting lures for white bass—also known as sand bass, ...

A buzzbait may not look like anything found in nature, but the best ones bring out a bass’ killer instincts, making them unable to resist attacking the odd-shaped invaders. When these combinations of ...

Big fish smashing a topwater lure is the most exciting sensation in fishing, and there's no better time to experience it than now. Largemouth bass, smallmouth bass, Kentucky bass, striped bass and ...

Largemouth bass are the most popular game fish in America for one key reason: Accessibility. No matter where you live, there’s a strong possibility there are largemouths close by. Furthermore, you don ...

Lake Erie, Dale Hollow Lake, and the St. Lawrence River are just a few locations in the U.S. that grow giant smallmouth. These are iconic places to fish, but to truly be effective on those waters, you ...

We are so very very excited to share with you an action-packed day as we release our brand new 2019 spring fishing lure: the custom-crafted top-water Mojo Macky! As always until next time, good luck ...

The sight of a bass clobbering a surface lure is always exciting. Good surface action will usually continue throughout the summer and until the first cold snap of fall begins to cool down the water ...