Consumers are spending steadily but shifting toward smaller, more frequent, value-focused purchases. Read more here.

Pricing is beyond numbers. It's a powerful tool that shapes customer perception, predicts behavior and communicates your brand's identity. Every day, a new e-commerce store pops up and makes it even ...

During the pandemic, arming the C-suite with employee data was never more critical. Executives needed insights on employee health, well-being and sentiment to make fast decisions since working ...

Young children in a classroom (Photo credit: Shutterstock.com / Ground Picture) The landscape of modern education requires a fundamental shift in how student behavior is understood and managed.

You're witnessing social media influencers reshape consumer behavior through trust and authenticity. Influencer marketing's effectiveness is evident as 90% of marketers find it impactful, contributing ...

The response—behavioral contagion or empathy—depends on factors such as robot's anthropomorphism and the customer's moral identity GYEONGGI-DO, South Korea, Oct. 15, 2025 /PRNewswire/ -- While many ...