From a McDonald’s order to a night at Madison Square Garden, ordinary experiences create detailed profiles people rarely see ...

Scientists learn about the brain's inner workings by studying what animals or people do, how they move, react, and make choices. Behavior is complex, as animals and humans can move in countless ...

One of the major data brokers engaged in the deeply alienating practice of selling detailed driver behavior data to insurers has shut down that business. Skeptics have long assumed that car companies ...

We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO ...

The ability to mine large amounts of data to study how users act offers long-reaching business benefits and risk reduction opportunities. You’re shopping for a car. You visit a manufacturer’s website ...