The United States is struggling more than expected in the 3x3 basketball competition at the 2024 Paris Olympics, and Ice Cube believes he has the solution. The rapper and actor, who founded the Big3 ...

Dallas is getting a new professional basketball franchise courtesy of Ice Cube's BIG3 league. Entering its eighth season in operation, the BIG3 is going through some restructuring. While the 3-on-3 ...

Let the pressure cooker of the BIG3 season begin. With a condensed schedule of 13 different dates running throughout the summer starting in Los Angeles on June 20, the stakes are high for every single ...

Nancy Lieberman, a Class of 1996 Naismith Basketball Hall of Famer, TV analyst, BIG3 coach and philanthropist, has been named ...

*Ice Cube’s Big3 basketball league has graduated to a new level, with the rap icon signing NBA legend Dwight Howard. Cube broke the acquisition via Instagram on April 9, stating Howard, an eight-time ...

Ice Cube’s 3-on-3 basketball league is in advanced talks to sell the licensing rights for expansion teams in New York and Arizona following its eighth and most successful season. The Big3 league has ...

Ice Cube has always loved playing three-on-three basketball more than playing five-on-five. It’s the reason he founded The BIG3, a basketball league built on former NBA talent and college players who ...

KUTV — Hip-hop icon and actor Ice Cube isn’t just making a big impact in music and film—he’s changing the world of basketball with his revolutionary league, BIG3. This year, you can watch the Big3 on ...

Jalen Rose will be honored with the 2025 Ice Cube Impact Award for his commitment to education and community uplift in Detroit. Jalen Rose will receive the 2025 Ice Cube Impact Award at the Naismith ...

When Shaquille O’Neal and Ice Cube appeared together on the cover of Sports Illustrated in 1999, the image captured a cultural truth. Basketball and hip hop had already grown from the same soil, and ...

CHICAGO (WLS) -- Nothing Bundt Cakes is kicking off summer with two limited-time seasonal flavors: S'mores, made with HERSHEY's, and Key Lime. Everyone in the "Windy City Weekend" studio audience went ...