When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

NEW YORK -- ON THE 28TH FLOOR of a five-star hotel in midtown Manhattan, Rob Dillingham sat at a table near a window that ...

Milwaukee Bucks star Giannis Antetokounmpo wasn’t playing around in Wednesday’s 127-120 overtime win over the Detroit Pistons. The Greek Freak got hot early scoring 22 of his team’s 24 first-quarter ...

Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

The world of basketball footwear is undeniably ever-evolving, and throw a pair of Jordan basketball shoes into the mix and you've got yourself some strong, durable, and revered kicks.

Cooper Flagg trots around at Duke University as a once-in-a-decade talent. The 17-year-old isn't the first five-star prospect and projected NBA star to arrive on campus with great fanfare. But he's ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

This is the last year Wichita State basketball jerseys will feature the mirrored arches of Under Armour. With the switch to ...

The former Blue Devils teammate of big program names like Elton Brand, Jay Williams and Shane Battier returned to join ...

The former Blue Devils teammate of big program names like Elton Brand, Jay Williams and Shane Battier returned to join ...