The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...
The Toy Book9d
Mattel Unveils Mix-and-Match Barbie Dolls at Toy Fair
Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...
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5 iconic Barbie dolls inspired by celebrities
From the timeless Barbie logo to its diverse array of iconic dolls (special shoutout to Magic Earring Ken), Mattel has built an empire of uplifting and empowering products that push the ...
Business Insider16d
Mattel is planning 19 movies based on its famous toys and brands after the success of 'Barbie' — here they all are
An icon in the shape of a lightning bolt. Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie ...
The Toy Book14d
Mattel Celebrates Music with New Barbie Career and Role Model Dolls
For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix engineer Ann Mincieli. These one-of-a-kind dolls are made in the duo’s likeness ...
USA Today11d
'Endless possibilities:' Barbie unveils DIY 'You Create' doll kit with custom accessories
The more customers collect, the more unique looks they can create to play and display their unique Barbie collection, Mattel Creations said in a Friday news release. The first of three "You Create ...