Fashion brands entered this Black Friday seeing green not just because of sales but because they’re offering more sustainable products than ever before. From carbon-neutral T-shirts to sustainable ...

In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...

The eyewear industry is seeing a new shift in consumer behavior. Shopping for glasses is no longer limited to in-person stores, and online purchases have risen. A report by SkyQuest found that 12.4 ...

For years, big tech companies like Amazon and Google have been trying to make virtual try-ons engaging to encourage consumers to shop more online. Startups also tried to solve for inspiration and fit ...

TikTok is adding staff with expertise in AI to build tech for its e-commerce platform. The company is hiring to potentially build tools for virtual try-ons and other solutions. TikTok is leaning into ...

Daniel Pimentel is an assistant professor of immersive media psychology and co-director of the Oregon Reality Lab at the University of Oregon. He is also a Public Voices Fellow with the Op-Ed Project ...