The Backstreet Boys made waves on Sunday with a viral Super Bowl commercial for Coinbase and now they’re aiming to be the ...

The crypto company returned to the high-stakes Super Bowl advertising game Feb. 8 with a 60-second spot hoping to inspire a viewer singalong with Backstreet Boys’ “Everybody (Backstreet’s Back),” ...

Billboard can exclusively reveal the "I Want It That Way" music video and when the covers set will arrive.

The Backstreet Boys used a viral video from downtown Cincinnati to promote one of the group's Super Bowl commercials.

The group chatted with Billboard ahead of the Super Bowl Sunday ad.

CMO Catherine Ferdon and the client and agency creatives unpack one of the night’s most joyful, innovative ads.

Besides getting a chance to perform together, both the Backstreet Boys and Rascal Flatts looked to make the most out of 2025. For Rascal Flatts, they prepared for the release of their new album. And ...

Taylor Swift has heard the mashup of her song "Elizabeth Taylor" and the Backstreet Boys' "Everybody (Backstreet's Back)" - and she heartily approves. After BSB member AJ McLean posted a snippet of ...

Content creator Lydia Getachew's mashup of Taylor Swift's "Elizabeth Taylor" and the Backstreet Boys' "Everybody (Backstreet’s Back)" has gone viral "She is a fan, and we're a massive fan of hers," ...

Taylor Swift has heard the mashup of her song “Elizabeth Taylor” and the Backstreet Boys’ “Everybody (Backstreet’s Back)” — and she heartily approves. After BSB member AJ McLean posted a snippet of ...