Bacardi rum's lively new campaign — “Move Like It's Summer” — is part of the spirits’ push to promote new Bacardi real rum canned cocktails, Bacardi coconut and Bacardi Superior rum-infused cocktails.

This Daiquiri Day (July 19), the timeless cocktail celebrates a milestone anniversary since its humble origins in Cuba – the birthplace of BACARDÍ, the World’s Most Awarded Rum. According to records ...

ATLANTA & HAMILTON, Bermuda--(BUSINESS WIRE)--The Coca-Cola Company and Bacardi Limited today announced an agreement to debut BACARDÍ rum and Coca-Cola as a ready-to-drink (RTD) pre-mixed cocktail.

While last summer may have been all about hard seltzer, this year it looks like canned cocktails are going to be to go-to drink. While seltzer will likely still be a favorite as the weather turns ...

Camila Cabello teamed up with Bacardí rum in her first ever spirits collaboration – while also promoting her new single “I LUV IT.” To announce Cabello’s new campaign with the alcohol brand, the ...

Originally published in the Bacardi Cocktail Trends Report This Earth Month and throughout the year, bartenders and brands are reframing sustainability as a creative challenge – utilizing novel ...

For many, it’s a flavor of college parties or perhaps a favorite beach cocktail. Now global brands Coca-Cola and Bacardi are teaming up to make rum and Coke in a can. The Atlanta-based beverage giant ...

(RTTNews) - The Coca-Cola Company and Bacardi Limited announced an agreement to launch BACARDÍ rum and Coca-Cola as a ready-to-drink or RTD pre-mixed cocktail. The BACARDÍ Mixed with Coca-Cola RTD ...

Nearly half of Gen Z Brits say they prefer to end a meal with an Espresso Martini cocktail instead of an espresso, according to a new survey by Bacardi Limited, the largest privately held ...

If you’re noticing more over-the-top, theatrical-style cocktails lately at the bar, there’s a good reason for it. The 2026 Bacardi Cocktail Trends Report, backed by Bacardi-led and third-party ...