We went straight to the source and asked moms on our team and parent friends what brands they want to see on sale this Black Friday and then made this guide.

If Thanksgiving and Black Friday mark the official start of the holiday season, the logic follows that they may be the best time to buy holiday gifts if you haven’t already. After all, waiting much longer to check everyone off your gifting list after this point will be cutting it pretty close — and who wouldn’t want to score some serious savings on gifts that are both fun and practical?

But after that's done, we give you permission to do your Black Friday thing. Thankfully, this November no one is really waiting for actual Black Friday. There's a ton of pre-Black Friday discounts out in the world.

Amazon is offering a range of epic Black Friday deals you can already buy. Here's the latest deals you can shop right now

Amazon's Black Friday event is running from 19 November to 2 December this year, so there'll be two whole weeks of deals on offer. It's the perfect time for parents and parents-to-be to stock up on everyday essentials like baby care products,