BMW's new logo debuted on the iX3, but this year it makes its way to every model. Did you know BMW quietly introduced a new roundel logo? Well, beginning next month, every BMW will wear the updated ...

Tracing the roots of an automotive manufacturer back to its genesis sometimes requires separating marketing spin from historical fact. Having a long-lived brand with an impressive history is one of ...

Add Yahoo as a preferred source to see more of our stories on Google. It might be ones of the best car logos of all time, but it seems people can't decide what they're actually looking at when it ...

BMW just made a subtle change to the logo on its latest car. The German automaker simplified the roundel on its new, fully electric BMW iX3 by removing the inner outlines of the logo. Most people ...

Big changes are happening at Alpina. After decades of independence, BMW bought the German tuner in 2022. Then, early last year, the automaker rechristened the division as BMW Alpina and announced that ...