To reignite excitement about travel to Australia once borders reopen, Tourism Australia has released a new video, titled “Tune into Aus,” a collaborative effort with one of Australia’s most ...

White sandy beaches, abundant native wildlife and lush rolling vineyards are images synonymous with Australia, which have long been spruiked by the country’s tourism industry. But in recent months, an ...

TA says international visitation is driven by luxury and long-stay travel with AI-led marketing set to shape next decade of ...

Tourism Western Australia (Tourism WA) is on the search for marketing representation agencies to enhance its promotional efforts across key Southeast Asian markets. The agency (ies) selected will play ...

A major international tourism research project into how global consumers view Australia and what most motivates them to visit has been unveiled by Tourism Australia, identifying the barriers and ...

Tourism Australia Managing Director Andrew McEvoy said effective global media planning and buying activities are a key part of Tourism Australia’s marketing effort to encourage travellers to travel to ...

Australia’s visitor economy is quietly entering its most valuable growth phase in more than a decade – and the real upside isn’t just more tourists, but better ones. New forecasts from Tourism ...

The L.A. Times, along with partners American Australian Association (G’DAY USA) and Tourism Australia, presented three insightful panels at Australia House @ SXSW 2023. Travel Trends with the Los ...

Tourism Australia is championing a new cause for its vast portfolio of product: Indigenous tourism. And while the concept and even the practice is not new, the program is. Tourism Australia’s ...

The Australian travel industry has reacted with fury to the 2025-26 Federal Budget's decision to raise the PMC.