Most people dread the process of buying a new car. Whether it's because of pushy salespeople, confusing price scheduling or sneaky add-ons, costs can quickly ballon out of seemingly nowhere. It's not ...

Scott Painter’s original TrueCar made price a “third rail” that alienated the dealer ecosystem. After a $227 million buyout to take the company private, TrueCar 2.0 pivots from broadcast pricing to ...