Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

iPhone and iPad owners using the Search option in the App Store will soon see ads appearing at the top of results. From October 5, whenever an iOS user enters a keyword in the App Store’s search box, ...

Apple plans to add more ads to App Store search results in 2026, expanding its ad inventory while keeping tight controls on how advertisers influence placement. What’s changing. The new ads will ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook,” you might see an ad at the top of the results for TikTok. This is because ...

Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have ...