Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

American Girl just announced that their Historical dolls are being brought into 2026 gear to celebrate the company’s 40th anniversary. Fans aren't pleased.

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

American Girl dolls that highlight historical moments are being taken out of the past and plopped into the current era.

The first six American Girl dolls finally got their much-needed makeover as the Modern Era collection was unveiled. The ...

However, when Mattel “retires” a doll, as the company periodically does, it can have a beneficial effect on Girl Again’s offerings – occasionally big time. A rare Kirsten Larson doll, which tells the ...