Amazon has automatically started upgrading its Amazon Prime members to the Alexa Plus assistant. In the latest update, users ...

Amazon is expanding Alexa's new AI powers outward, as both Prime and other Amazon users may now access Alexa+ on the web for ...

Amazon is informing Prime members that their Echo devices are receiving a free automatic upgrade to Alexa Plus.

Did you just get an unwelcome Amazon Alexa Plus upgrade? Find out why it happened and how to revert back if you don't like it ...

Amazon's Alexa Plus now has its own website that allows users to ask questions, create content, and more from the web.

Alexa Plus was already popping up online for some users earlier this month, and now it’s officially available to everyone ...

Amazon is finally pushing ahead into a new era of digital assistants with Alexa+, a next-gen version of Alexa that is powered by generative AI capabilities. It is more talkative with natural language ...

Amazon says you Alexa Plus users can start conversations on your PC and continue them on your mobile app or your Echo and ...

Amazon announced a dedicated Alexa+ website, enabling users to interact with the virtual assistant in a manner similar to how ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, ...

Over the past couple of weeks, users on the r/alexa subreddit have reported getting automatically upgraded to Alexa Plus as a ...