Marketers got a slew of retail numbers on Wednesday, much of it wrapped in cost-per-click (CPC) data. U.S. retail sales slipped 1.1% in December from the prior month, but rose 6% compared with ...
Retailers are rolling out advertising businesses to grab a piece of the digital ad pie. Ad prices have risen as more advertisers compete for ads on retailers' websites and apps. Digital ad buyers and ...
The cost-per-click (CPC) and cost-per-thousand impressions (CPM) in Q2 2021 fluctuated widely on most platforms, from Google to Amazon, Facebook and Snap. While Google’s CPCs across travel advertisers ...
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