Kyle Hyatt (he/him/his) hails originally from the Pacific Northwest, but has long called Los Angeles home. He's had a lifelong obsession with cars and motorcycles (both old and new). There was a time ...

Getting a product name just right is a tricky balance. Brandwatch, a consumer intelligence and social media management company, has five rules for naming new products. The name has to be readable and ...

Companies are finally shifting away from notoriously insecure alphanumerics to other methods of authentication. Microsoft, Google, Okta, Duo Now In the early 1960s, MIT professor Fernando Corbató was ...

What’s in a name — especially if it is a mix of letters and numbers? Makers of luxury and near-luxury vehicles are leading the way in complex names, choosing and frequently changing the alphanumeric ...

Kia Motors is considering changing its U.S. lineup nomenclature from product names to alphanumerics. The move is being considered at the highest levels of the Hyundai-Kia Automotive Group. In a recent ...