Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...
Despite the climate emergency—2023 was officially the hottest year ever recorded—ads promoting high-carbon lifestyles and products are still common. For example, car makers spend millions more ...
If you try to build an operating system on top of chaos, it fails. That’s why the future of marketing doesn’t start with more ...
More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and ...
Influencer marketing has become a cornerstone of modern advertising, offering brands a direct line to engaged audiences.
This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...
The Federal Trade Commission recently enacted the Made in USA Labeling Rule and updated its “Complying with the Made in USA Standard” business guidance. Both reinforce the “all or virtually all” ...
Microsoft (NASDAQ:MSFT)-backed generative AI company OpenAI is discussing plans to introduce advertising to its range of products, as the ChatGPT maker seeks new revenue sources, chief financial ...
Social media, online reviews and email are some of the major players in the small-business marketing space. Many, or all, of the products featured on this page are from our advertising partners who ...
Businesses spend millions of dollars on brand management and advertising in the hopes of making their products seem especially appealing in the eyes of consumers. To that end, ads can use puffery, ...
Businesses spend millions of dollars on brand management and advertising in the hopes of making their products seem especially appealing in the eyes of consumers. To that end, ads can use puffery, ...
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