Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

As the new year begins, creative advertisers and marketers look for new ways to stay current and get ahead by capitalizing on trends. DLA Piper’s national Advertising team is focused on six trends ...

Google’s latest data lays out five big digital marketing trends for 2026 – from AI search and Gen Z co-creation to nostalgia ...

Global intelligent marketing company eclicktech has partnered with Alibaba Cloud to launch the 2026 Global AI Marketing Trends and Value White Paper — Preview Edition, offering a timely look at how ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. 2024 is shaping up to be a huge year for audio. With a 22% ...

Digital marketing experts predict ad spend of almost $300 billion last year, the US market leads competitors such as China and Japan by a wide margin. While digital advertising accounted for 67% of ...

Pay-per-click (PPC) advertising is well and truly becoming the go-to advertising type for brands of all sizes for its return on investment and ability to scale up and down, along with quick turnaround ...

Marketing trends are shifting fast. From AI-powered efficiency to visual storytelling, here’s what marketing leaders need to know to stay ahead this year. Smarter martech stacks. Marketing teams are ...

Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

SocialPeta has partnered with Reforged Labs to release the report “2025 Global Mobile Game Marketing Insights & Creative Breakdown”, offering an in-depth look into the latest creative and marketing ...

As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio ...

With the first quarter of 2024 in full swing, it is a good time for brands to revisit marketing compliance strategies to minimize the risk of potential class actions, regulatory enforcement actions, ...