Meet the next generation of marketing visionaries shaping the campaigns of today and redefining the rules of branding.

Big data and AI are enabling perhaps complete optimization of ad delivery. But in doing so, is it impacting the ultimate ...

Lamar Advertising made headlines last August, when filings revealed that Berkshire Hathaway had invested $141.9 million in the company. Last quarter, it bought another 32,603 shares. What might ...

ThinkAnalytics, a global provider of AI-powered data analytics for TV and streaming, today named James Shears senior vice ...

A new report from WPP Media says global ad revenue will reach $1.14 trillion this year.

Producing an end-of-year advertising campaign (or, specifically Christmas advertising campaigns, as related to this part of ...

Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Growth will be fueled by an explosion in Internet advertising, which ...

Advertising involves paying for space in publications or airtime, then using that opportunity to deliver a message directly to consumers. Public relations covers a wide range of tactics, usually ...

Advertising is persuasive communication sent to consumers by companies attempting to sell products or services. However, advertisers are at a disadvantage right from the start. Inc. reports that 96 ...

Key Takeaways A recent NAD decision underscores that advertising compounded drugs in a way that implies they share the benefits of FDA-approved medications will likely be deemed deceptive by ...

The programme aims to reach its target by the end of 2026 through structured classroom sessions and addresses a critical gap ...