Activewear brand Sweaty Betty has become involved in a new dispute over advertising slogans, which a period underwear company ...

Pepsi hopes to follow its decades-long history of placing a motto on everyone’s lips. The beverage giant today is unveiling five different commercials all aimed at burnishing its latest slogan, ...

BrandWeek reports that Dodge is abandoning its familiar “Grab Life By The Horns” ad tagline. In its stead, the automaker will move to the shorter, simpler. “Grab Life.” The reason, according to ...

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform ...

FORT STEWART, Ga. (AP) — Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army's top general had a young soldier dial up his father for a cellphone conversation in which he praised the ...

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first, be ...

The Army, which fell 25 percent short of its target of 60,000 new recruits last year, has rolled out a fresh marketing campaign. And while most of it is new, one part may sound familiar. The tagline ...

“Life begins here.” That’s the current advertising slogan for a famous product many of us reach for every day. Can you guess which one? Take 10 seconds. Ready, go. Time’s up. It’s Coca Cola, the No. 1 ...

View post: This $129 DeWalt Reciprocating Saw Has 'a Lot of Power' — And It's 31% Off at Amazon Before Chevy took the “An American Revolution” ad slogan, another U.S. company used it in the 80’s.

PepsiCo Inc. unveiled Thursday its new advertising slogan, "That's What I Like," saying it is its first U.S.-based tagline in over two decades. The beverage and snack company said the new tagline, ...

Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the man’s son for ...