In marketing, it's become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) From our ...

University of Melbourne provides funding as a founding partner of The Conversation AU. Adjectives have always been out there, mobs of them pressing on the outside walls, their faces against the ...

Before 2006, I never gave much thought to nominalizations — noun forms like “beauty” and “the scheduling” that at heart are really adjectives like “beautiful” or verbs like “to schedule.” I was ...

Unlikely as it sounds, the topic of adjective use has gone “viral”. The furore centres on the claim, taken from Mark Forsyth’s book The Elements of Eloquence, that adjectives appearing before a noun ...