Erik Neuenschwander and his team created the identifiers to track users across devices. The identifiers became the industry norm, which sources told the publication troubled him. Apple's head of ...

Poland’s UOKiK investigates Apple for alleged antitrust violations tied to App Tracking Transparency and advertising data practices ...

WhatRunsWhere, the online media buying service that allows advertisers and ad agencies to track competitors’ online and mobile ad campaigns, has launched WhatRunsWhere Advantage, a stand-alone service ...

For years, the U.S. government has bought information on private citizens from commercial data brokers. Now, for the first time ever, American spymasters are admitting that this data is sensitive—but ...

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with ...

Chrome has finally announced plans to kill third-party cookies. It’s been almost four years since third-party cookies have been disabled in Firefox and Safari, but Google, one of the world’s largest ...

LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize ROI with new levels of efficiency. The ...