In recent days, Reddit attracted renewed analyst optimism following its rollout of Interactive Ads and enhancements to ad monetization, while Ark Invest trimmed its stake and the CEO executed a ...

Erik Neuenschwander and his team created the identifiers to track users across devices. The identifiers became the industry norm, which sources told the publication troubled him. Apple's head of ...

Do you ever feel like your Facebook is listening to you, or watching your every move? That whenever you search for something on another website or have a conversation with a friend, the next minute ...

WhatRunsWhere, the online media buying service that allows advertisers and ad agencies to track competitors’ online and mobile ad campaigns, has launched WhatRunsWhere Advantage, a stand-alone service ...

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with ...

NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...

Despite Apple's introduction of App Tracking Transparency on iPhone to prevent advertisers gleaning private information, media firms are getting startling details through shady advertising practices.

LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize ROI with new levels of efficiency. The ...

The major ad industry groups are asking California Governor Gavin Newsom to veto a bill that would require browser developers to offer a tool enabling consumers to ...