According to the city, more than 300,000 people from all around the world attend the conference and festival each year.

Between actors, producers, music artists, influencers and podcasters, several big names were spotted around SXSW 2025 in Austin. In case you missed them, here are some of the celebrities who have ...

AUSTIN (KXAN) — While South by Southwest (SXSW) passes can be out of reach for most Austinites, the conference will have a few free events between March 8-15. Whether it’s focused on a film ...

For an ultra-stylish and high-energy SXSW stay, W Austin is where music, culture, and luxury collide. Nestled in the Second Street District, this freshly reimagined hotel brings a bold new chapter ...

My answer there is, I'm not completely sure, but I think it will look a lot like what Austin, Texas, looks like," Hugh Forrest, SXSW president and chief programming officer, told the American ...