According to the city, more than 300,000 people from all around the world attend the conference and festival each year.

AUSTIN (KXAN) — While South by Southwest (SXSW) passes can be out of reach for most Austinites, the conference will have a few free events between March 8-15. Whether it’s focused on a film ...

For an ultra-stylish and high-energy SXSW stay, W Austin is where music, culture, and luxury collide. Nestled in the Second Street District, this freshly reimagined hotel brings a bold new chapter ...

My answer there is, I'm not completely sure, but I think it will look a lot like what Austin, Texas, looks like," Hugh Forrest, SXSW president and chief programming officer, told the American ...