Trump Mobile is launching with a single plan called “The 47 Plan” for $47.45 per month, which it says offers the same coverage as the big three carriers. It will work with existing phones, but if you prefer, the company will also sell a $499 T1 Phone in a gold finish, which it says is “Coming Soon.”

The announcement represents another chapter in the unprecedented blurring of lines between Trump's personal business interests and his executive authority.

Would you buy mobile coverage from the Bluth brothers and the owner of a Cher doll? SmartLess, one of the biggest podcasts on the planet, is hoping that you’ll want to turn your casual listens of their show into a monthly investment in a mobile coverage provider courtesy of BoJack Horseman and the lesser Teen Wolf.