All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

Samsung Vision AI is a new suite of smartphone-like intelligence features for the full lineup of Samsung smart TVs.

At CES, Copilot is making its way to your living room with LG and Samsung adding it to their TVs. LG mentions the Copilot integration in its 2025 OLED evo lineup announcement. The TVs will be "powered by AI-driven personalization [to offer] a customized experience tailored to each user,

Watch Samsung's new video ad imagining how Vision AI could help to improve a family’s viewing experience on a TV at home.

Samsung and LG both announced Microsoft Copilot integration for their respective TV lineups, bringing generative AI to smart TVs for various tasks. Long gone are the

Samsung TVs will now feature capabilities like Live Translate and Click to Search, while also serving as a central hub for smart home devices.

At CES 2025, Samsung unveiled its new lineup of smart TVs. The South Korean company is betting on its Vision AI technology, which not only powers “amazing picture quality, but also serves as your adaptive,