Nike, Kim Kardashian

Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women
Kim Kardashian went all-in on NikeSKIMS collab
Kim Kardashian has “obsessed” over “every single detail” of her new NikeSKIMS brand. The collaboration marks a historic partnership between two industry giants, marking a significant moment in the global sportswear market.
Nike is in a slump. It’s hired Kim Kardashian to help
Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim Kardashian.
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
Whisper it, but Kim Kardashian could just save Nike
The sportswear brand is partnering with the powerhouse influencer – and it could give them access to a whole new demographic
Kim Kardashian's SKIMS partners with Nike on new activewear brand NikeSKIMS
SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.
Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
Kim Kardashian gives Nike’s flagging business a swoosh
Jogging is not what made Kim Kardashian famous. No matter. The star of reality-TV promo vehicle Keeping up with the Kardashians has scored a major partnership for her Skims underwear and “athleisure” brand, teaming up with running-shoe supremo Nike to create new brand NikeSkims.
Kim Kardashian set to launch new Skims brand in partnership with Nike
Kim Kardashian is taking her shapewear brand into the big leagues. The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims.
Nike, Kim Kardashian’s Skims partner on new brand
Nike on Tuesday announced a new brand in partnership with the influencer Kim Kardashian’s Skims, giving the company’s stock one of its first pops under new CEO Elliott Hill. Nike and Skims will produce a line for women called NikeSkims. It will include training apparel, footwear and accessories.
America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims
The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in Spring 2025
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Kim Kardashian’s Skims and Nike Team Up for New Collab to Make Women Feel ‘Strong and Sexy’
“Nike and Skims share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in ...
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‘Proud of You Bestie’ — Kiyan Anthony’s Mom La La Shares Reaction to $1.7B Worth Kim Kardashian’s Brand Collab
Kim Kardashian recently inked a multi-billion dollar deal with American sportswear giant Nike for her brand Skims. Following ...
Kim Kardashian frolics on the beach wearing leopard-printed bikini for mystery photoshoot
The “Kardashians” star, 44, was spotted shooting a mystery campaign on a beach in the Bahamas Tuesday. Kardashian stripped ...
Analysts Give Nike Skims Deal a Thumbs-up — With Some Reservations
The sports giant and the Kim Kardashian-founded brand are teaming up on a line of womenswear that will launch this spring.
Nike Shares Edged Up After Partnering With SKIMS To Boost Innovation And Style
Nike (NKE, Financial) partners with Kim Kardashian's SKIMS to launch an exclusive collection targeting the athleisure market.