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GoPuff customers can enter to win a live taping of a Skittles Super Bowl commercial starring Elijah Wood on their front lawn.
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Lewis Pullman, Director Joseph Kosinski Reunite With Michelob Ultra's Super Bowl Teaser (Exclusive)
The ad's footage shows Pullman as a novice skier who finds his friends taking advantage of him until a mysterious mentor comes to the rescue.
The candy brand announced that it will replace its traditional Big Game TV ad with a live, in-person experience starring actor Elijah Wood. Instead of airing during the broadcast, Skittles will perform its commercial at the home of one lucky fan on Sunday, Feb. 8, 2026, the day of Super Bowl LX.
Some people think you can’t have a true Super Bowl without ads for candy, movies and beer. But those in the know have realized it isn’t a Big Game without at least one commercial from a web-hosting service.
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Audiences are more excited about the Super Bowl than any film or TV titles right now | Chart
What are the entertainment offerings that consumers are most excited about? It's a question that marketers, distributors, advertisers and media publications are always asking. ScreenShare, a data partnership between Screen Engine/ASI and TheWrap,