GoPuff customers can enter to win a live taping of a Skittles Super Bowl commercial starring Elijah Wood on their front lawn.

The ad's footage shows Pullman as a novice skier who finds his friends taking advantage of him until a mysterious mentor comes to the rescue.

The candy brand announced that it will replace its traditional Big Game TV ad with a live, in-person experience starring actor Elijah Wood. Instead of airing during the broadcast, Skittles will perform its commercial at the home of one lucky fan on Sunday, Feb. 8, 2026, the day of Super Bowl LX.

Some people think you can’t have a true Super Bowl without ads for candy, movies and beer. But those in the know have realized it isn’t a Big Game without at least one commercial from a web-hosting service.

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