Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Valor Oil-operated Hop Shop Convenience Store has revamped its loyalty program by eliminating tiers. Under the new program, ...

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.

Seabourn is updating its loyalty program starting October 20, offering faster access to benefits, new member level thresholds, upgraded Wi-Fi and laundry perks and changes to the cruise award ...

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards.

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...