Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After the game, Converse projected Gilgeous-Alexander's signat

Do we spot a bit of a rivalry brewing between Converse and New Balance? Here's the 411. On Wednesday night, shortly after the Oklahoma City Thunder's big win over the Boston Celtics, the Shai Gilgeous-Alexander logo was posted on many of the landmark spots in the Boston area,

After the game, Shai’s Converse logo was projected through the dark streets of Boston. The beacon was projected onto the TD Garden Arena and the famed Prudential Towers, a reminder to the Mass fans that, in the night, SGA will thwart any villainous attempts at evil.

After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD Garden with an evil laugh. Not only did he drop an efficient 34 points, but he left the city in disarray with his Converse logo projected on iconic buildings.

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections was placed upon the building in which that HQ exists. It's been a brilliant past few years as the shoe brand has integrated the former Wildcat into play as its featured athlete.

Oklahoma City Thunder All-Star Shai Gilgeous-Alexander plastered his Converse signature logo over the TD Garden and the Prutential building, a staple of the city’s skyline. The Converse headquarters are in Boston,