Ezgi Aslan, 21, said she believed the ancient beauty rituals strengthened the skin itself, more so than modern products.

While creating social media content can drum up sales, it also helps build trust and creates a community where women feel ...

There is one beauty rule you should never break... it involves eyebrows - IN FOCUS: Thanks to years of pouring over makeover ...

Jenny McCarthy and a topless Donnie Wahlberg star in Formless Beauty's cheeky 2024 holiday card in celebration of the brand's ...

The beauty industry is both a vital component of the U.S. economy and an influential player in shaping consumer behavior and ...

For its fiscal second quarter, ended Sept. 30, e.l.f. Beauty sales soared 40% year over year to $301.1 million, easily ...

Shop the best early beauty deals for Black Friday and Cyber Monday — including sales from Amazon, Ulta, and Sephora — on skin ...

I f ELLE’s beauty editors had the ability to read tea leaves, we’d hope to see a few things—at the very least, a world in ...

Angelina Jolie teamed up with Tom Ford Beauty for the brand's new campaign for its Runway Lip Color. In the cinematic video, ...

From skin care to hair care to fragrances, ELLE’s beauty editors have rounded up the best and most inventive products of 2024 ...

Advent calendars are a fun way to treat yourself or someone else The holiday season is known for some of the best drops in ...