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Mattel, OpenAI and Barbie

TechCrunch on MSN · 4d

OpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.

CBS News on MSN · 3d

Barbie maker Mattel and OpenAI partner to develop AI-powered toys

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Mattel Partners With OpenAI To Launch AI-Powered Toys By End Of 2025

Mattel, the 79-year-old toymaker behind Barbie, Hot Wheels and UNO, is making a major AI move In a statement, the US company said it has struck a partnership with OpenAI, the creator of ChatGPT, to co-develop generative AI products. The move is an unexpected but telling sign of where the global toy and entertainment industry is heading.

2don MSN

Would you buy your child a ChatGPT‑powered Barbie? I’m queasy at the prospect of a real‑life Small Soldiers scenario

Mattel is partnering with OpenAI to build AI‑powered toys, which might lead to some amazing fun, but also sounds like the ...

2don MSN

Barbie maker Mattel partners with OpenAI to launch AI-powered toys in 2025

Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on ...

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