Adidas replaces Puma
The Express Tribune · 8h
Adidas enters F1 with Mercedes-AMG partnership, replacing Puma after 13 years
Following the loss of its contract with the German Football Association (DFB) last year, Adidas is expanding its horizons. The brand is reportedly set to partner with the new Audi Formula One team when they join the grid in 2026 and has plans to collaborate with English soccer club Liverpool starting next season.
thenewsmarket · 1d
adidas Enters Formula 1® with Multi−Year Mercedes−AMG PETRONAS F1 Team Partnership
Today, adidas announces a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, which unites two icons in one of the world’s fastest growing sports. The collaboration represents a significant moment in adidas’ history as it enters the pinnacle of motorsport: Formula1®.
thesolesupplier · 23h
adidas Announces Multi Year Partnership with Mercedes-AMG PETRONAS Formula 1® Team
adidas has officially announced a multi-year partnership with the Mercedes-AMG PETRONAS Formula 1 team, uniting two iconic German brands in a groundbreaking collaboration. As part of this partnership, the three stripes will design a full range of performance driven and stylish gear for the entire team, including drivers, mechanics, and engineers.
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