The Trump Organization is launching a $499 smartphone and branded wireless service. Analysts say the plan raises more questions than answers—and doubt it will find a real market.

Donald Trump's image will soon be used to sell smartphones, the Trump Organization confirmed after unveiling a new wireless service, Trump Mobile, on Monday. According to the press release, Trump Mobile's "flagship" wireless plan will be "The 47 Plan," which references Trump's current term as the United States' 47th president.

Phone and service plan are the latest offerings from Trump-related brands since US President Donald Trump took office.