TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

“Brands recognize that TikTok Shop offers a high return on ... an infrastructure designed for discoverability. At its heart, TikTok is still an entertainment platform – users come to the ...

But with TikTok's uncertain future after its ... who value agency and transparency in owning their own brand and the discoverability of their work. Unlike previous generations who were more ...

TikTok culture differs from any other social platform and brands must adapt and keep ... that optimizes content for generative AI model discoverability and relevance. With the widespread adoption ...

“And then also the potential and opportunities they can find uploading on TikTok. The discoverability and ability to reach large audiences early which people can find as a brand new uploade ...

"There is a discoverability in the algorithm that ... Over 30% of Johnson's income comes from brand deals on TikTok. She said she's currently under several contracts for branded content on TikTok ...