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The overhaul for the company's top-selling snack brands comes as Health Secretary Robert F. Kennedy Jr. pushes Americans to ...
The snacking and beverage giant also plans to rebrand Lay’s and Tostitos to highlight a lack of synthetic additives and a ...
PepsiCo reported better-than-expected quarterly results on Thursday, driven by steady demand for its sodas and snacks in the ...
The food giant said its Frito-Lay snack division planned to make a line of Cheetos and Doritos with no artificial colors or ...
In a further shake-up to PepsiCo's beverage line, the company rebranded its namesake product for the first time in 14 years as the competition with its rival Coca-Cola heats up in the zero-sugar ...
With cola ingredients under fresh scrutiny, Pepsi says it’s ready to meet demand for sugar-sweetened sodas, but will ...
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The Financial Express on MSNWhen rebranding goes wrong: Case studies from across the globeYet, for many global brands, attempts to reimagine their identity have met with swift public rejection, underlining the ...
Shares of PepsiCo rose more than 7 percent yesterday (July 17) after the company reported $22.8 billion in revenue and a $1.3 ...
The 2009 rebrand was really that bad. Like that exercise, the 2024 refresh includes a new logo and new packaging. And at first glance, it might look like, after all this time, PepsiCo was still ...
Mauro Porcini, who infused design into PepsiCo’s culture and led projects ranging from the lauded rebrand of Pepsi to more sustainable beverage dispensers, is leaving the company for another ...
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