Google AI Traffic Impact

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Google, Web traffic and AI Overviews

Google AI Overviews has devastating impact on website traffic, study says

In an interview with The Verge, CEO Sundar Pichai addressed claims of declining traffic, saying "we are sending traffic to a broader source of people. People may be surfacing more

· 1d · on MSN

Google’s AI Overviews Having A ‘Devasting Impact’ On Website Traffic

Analytics Insight · 9d

Google Discover AI Summaries Can Impact Publisher Traffic: What Now?

· 2d

Google’s new “Web Guide” will use AI to organize your search results

Google is now offering a sneak peek at how it may use AI to change the good old-fashioned list of blue links.

9to5google · 2d

Google ‘Web Guide’ lab uses AI to organize the Search results page

· 2d

Google Web Guide for AI organized search results

eWeek1d

‘Google Zero’ Looms as AI Search Results Crush Publishers’ Traffic

Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears of a “Google Zero” future.

Google AI Overviews led to 7% drop in clicks to websites, Pew study finds

Website links displayed within Google’s AI Overviews saw minimal click-through rates (1 per cent) as well, as per the study.

3don MSN

Is AI Killing Google Search? It Might Be Doing the Opposite

Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of advertiser links that show up in searches, even if they aren’t clicked—grew by 49% in the year since the overviews were launched, according to a May report from BrightEdge, a search-engine-optimization firm.

12d

The AI Desktop/Mobile Divide: 90% Of AI Search Traffic Ignores Mobile Strategy

Mobile drives traffic, but AI search favors desktop. New data reveals a growing divide and a huge opportunity for marketers to rethink device strategy.